Choi grew up in Southern California, and Trained as a hairdresser in Los angeles, where she graduated from the acclaimed TONI&GUY Academy.
She later apprenticed as color associate at the prestigious Neil George Salon in Beverly Hills, CA.
It was there that she refined coloring techniques that have allowed her to highlight healthy, fine hair with minimal damage,
and to transform dark and coarse to blonde and beautiful. In addition to natural hair coloring, Cherin is highly
skilled in integrating creative color palettes into her highlighting techniques. She also has expertise in hair
extensions, specifically with sew-in wefts and tape-ins. After learning how to help her clients achieve their dream
hair goals during her time at Ramirez Tran in Beverly Hills, Cherin opened up Nova Arts Salon. From there, she transitioned
full-time to private appointments only across the client base she developed throughout Los Angeles, New York City, San Francisco,
and Mexico City.
It is her commitment to the mastery and exploration of her craft that sets her apart in the industry.
LOCATIONS
Los Angeles, New York & San Francisco
I'm a hair colorist and stylist working in Los Angeles, New York and San Francisco. For appointments and upcoming dates, text (213) 944-3293. Location details go out in your booking confirmation.
Los Angeles SHIMA LA
San Francisco Salon Sulca
New York Hairstory
PRESS
Press & features
A few conversations about hair, my career and what inspires my work.
